MEET OUR FOUNDER
Chris Appiah
Founder & CEO
Chris Appiah is the Founder of The Sales Arms and has spent more than a decade in fitness sales, marketing and operations, from 24 Hour Fitness and Peloton to boutique studios, corporate wellness and personal training.
As VP of Sales for one of the largest Xponential Fitness franchisees, he rebuilt sales strategy and lead follow-up at underperforming studios. That work showed him the same problem everywhere: studios were generating leads, then losing them after the first inquiry.
He founded The Sales Arms to close that gap. Chris is also the founder of NOBLE, a boutique personal training studio, and Helios, a communication platform for fitness and wellness brands.
From one person to a team of 20+
WHAT OUR TEAM HAS BECOME
What began with Chris personally supporting a handful of studios is now a specialized team covering sales, marketing, training and operations. Today TSA works with 100+ active clients, giving fitness and wellness businesses the people, systems and expertise to manage leads, strengthen sales and grow.
OUR PEOPLE
Leadership Team
Alexandra Lyon
COO & Client Success
Stephanie bradley
VP of Business Development & Partnerships
Rebecca Bakofsky
Director of Marketing
celeste perez
Director of Staff Training & Development
Don’t leave opportunity on the table.
See how a dedicated sales team can turn more of your leads into members.